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World's largest perfume museum unveiled in Guangzhou

Updated : July 10, 2025
 

The Xuelei Fragrance Museum, the world's largest fragrance museum, opened in Guangzhou Private Science Park's core area on July 9, with trial operations starting on July 10.

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The Xuelei Fragrance Museum. [Photo/WeChat account: gz_baiyunfabu]

The Xuelei Fragrance Museum covers over 7,000 square meters and exhibits thousands of years of human history through fragrances. It features scents used by ancient Egyptian priests with incense, the secret palace fragrances of Yang Guifei (719-756), and a broad spectrum of Eastern incense traditions and Western perfumes, providing visitors with a rich and diverse sensory experience.

Upon entering the museum, visitors can listen to stories about spices and unlock scent codes. Using smart devices, they can also "see" the colors and textures of over 300 scents, activating a new sense of olfactory understanding. When departing, guests can take home a unique scent tour report and even customize their exclusive perfume on-site, creating personalized fragrance memories to last a lifetime.

The museum's main exhibition area is designed, including a World Incense Exhibition Hall, a multi-sensory fragrance display, and a scent blending workshop and academy. It explores themes such as the origins of incense, the development of fragrances, and the connection between scent and technology.

The Xuelei Fragrance Museum is open daily from 10 am to 7 pm. The museum aims to provide a sensory journey that challenges traditional olfactory experiences by offering innovative experiences across all five senses.

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